3 Things to Avoid With Local Search Engine Optimization
Local SEO is an important factor for small businesses, as over 60% of consumers prefer local information on products and services. It’s so vital that over half of all searches are local, and it’s becoming more crucial by the day. However, the mistakes listed below can derail even the most effective local SEO campaigns.
Inaccurate, Inconsistent and Unavailable NAP Info
NAP stands for name, address and phone number, and it’s one of the key metrics Google uses to come up with local search rankings. Not only is it vital to have the business’ NAP info prominently and publicly displayed, but it has to be consistent as well. Google and the other search engines cross-check NAP info with other sites such as Yelp, YP and their own My Business. Working on NAP will improve the company’s SEO, and it will increase conversions and sales for several reasons.
Claim the Company’s My Business Listing
One of the most crucial things a company can do when trying to achieve a high local SEO ranking is to claim its My Business listing on Google. In fact, this step is so critical that it accounts for roughly 15% of localized ranking signals. While businesses can set up their pages with Google directly, the owner should verify the listing to ensure that no one else can edit the page later on.
Get Reviews From Local Customers
One of the biggest factors in local search engine optimization is reviews. The more high-diversity, high-quantity and high-quality reviews a business gets, the better its local SEO. Once the company’s My Business page is created, the owner can reach out to existing customers, email subscribers and past customers to ask for reviews. These signals make up about 10% of localized ranking factors, and getting good reviews can provide a serious boost to a company’s local SEO.
As important as it is to pay attention to the factors listed above, it’s equally important to focus on those that can adversely affect the company’s local ranking. With help from a nearby SEO firm, clients can ensure their NAP info is correct, and they can rank as high as possible in the search engine results.